The logic of communication is an identifiable comfortable association between sender and receiver.

Communication in the graphics design world does not differ, it just utilizes more of the perceptive senses to create a more tangible, visual concept. Successful design and advertisement projects must adhere to this formula, it does not matter how you shake it up, "cream always rises to the top".

Typography and logo design are more than an extension of personal interpretation/visualization of getting the message or ideas across to the masses.

It is more intense because it is personal, and when personalities are involved it is always more complex.

You can not package and sell conceptual thinking, but you can develop it to a point of curiosity, and curiosity sells, while competent personnel and product is reflective to this process.

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Only the strong survive!